PARSIPPANY, NJ – Oddlygood’s plant-based mozzarella-type cheese alternatives from Finland are starting to land on pizzas in the United States.
Oddlygood is targeting cheese alternatives in the restaurant market and hopes to expand availability beyond the northeast. Created by chefs with pizza makers in mind, the Mozzarella style, available grated and in logs, will be showcased at Booth 1303 at the International Pizza Expo in Las Vegas March 22-24, 2022. The company will also be showcasing its shredded Cheddar style alternative.
The company launched the line in the United States last year. In the Nordic region, Oddlygood Mozzarella tops the pies in some 300 Kotipizza restaurants and other restaurants. Kotipizza is the largest pizza chain in the Nordic countries.
At Pizza Expo, Oddlygood will present its new global slogan: “World Rocking Tasty!”
“We are thrilled to have the opportunity to introduce our tasty, plant-based cheese alternatives to the American pizza community. Our shredded mozzarella and cheddar cheese are as easy to use for pizza and other recipes as conventional cheeses, have superior meltability and great taste – qualities often missing from plant-based cheese alternatives,” says Mari Meriluoto, Director of Marketing and Business Development for Valio USA.
The American division of Oddlygood, is based in Parsippany, NJ Oddlygood is a spin-off of Valio, a Finnish dairy company renowned for its cheeses and butter. Oddlygood Global CEO Niko Vuorenmaa will attend Pizza Expo, along with the US management team.
The new pizza accounts and distributors are part of Oddlygood’s international expansion. Late last year, Oddlygood Global secured its first round of funding with a $28 million investment from the Helsinki-based private equity division of Mandatum Asset Management to fuel the growth of its investment portfolio. plant-based dairy alternatives.
Pizzerias now using Oddlygood include:
- Mark’s Pizza Chain, Fairport, NY
- Papa Brillos Restaurant, Pittstown, NY
- Elbow Room Restaurant, Loudonville, NY
- Capellis Pizza, Orchard Park, New York
- Pasquale’s Pizza, West Seneca, NY
Distributors to date include:
- Honor Foods, Philadelphia
- E&S Foods, Whippany, NJ
- Saval Foods, Elkridge, Maryland.
- Ace Endico, Brewster, NY
- By-George Foods, Ballston Spa, NY
Oddlygood Mozzarella is sold shredded in 2.2 pounds. bags and in 6.6 lbs. newspapers. It works as a plant-based alternative for any recipe that calls for creamy, melty cheese like quesadillas, paninis, flatbreads, and Italian entrees. It is made with shea and coconut oils and potato starch proteins.
Oddlygood offers a set of resources for distributors and operators, including training videos, recipe ideas and more.
Oddly well is a spin-off from Valio, one of Finland’s leading food companies. Oddlygood wants to change the world with amazing taste and appealing herbal products. Oddlygood is backed by 100 years of food product expertise and a committed team that is constantly developing delicious plant-based products. Known in the United States for its cheese and butter brand Finlandia, Valio integrated its Oddlygood business in the spring of 2021. This provided Oddlygood with the resources and expertise to meet the growing global demand for quality plant-based products. Oddlygood’s growing range of herbal products is currently available at retailers in Finland, Sweden, Estonia, Latvia and Lithuania. Oddlygood Oat Yogurt is now available at United supermarkets in Texas. Learn more about oddlygood.net/us.